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07 Aug

Organic Endurant turf colorant offers bright solution to bleak California drought conditions

Wildfires aren’t the only thing catching on with the California drought. Something else is spreading quickly throughout the Golden State: organic based turf colorant.

Withered, dry grass is a brown eyesore throughout many neighborhoods during this increasingly dangerous California drought. As one homeowner on a street learns of the easy way to brighten their lawn, the idea of turf paint catches on like wildfire.  Neighbors see the grass really is greener on the other side and they want it too! Even local government officials are taking notice and considering the practice of turf painting for parks and green spaces in cities and municipalities to keep their areas attractive through the lasting California drought.

California drought increases turf paint popularity
Homeowners and California government leaders are learning what turf professionals have known for decades– turf colorants provide a way to save water and get gorgeous green lawns, parks and grass everywhere– even during what is becoming the worst California drought on record.

Lawn painting is easy to do yourself and many landscape companies offer it as well.

Landscapers are doing a great business offering the service for homeowners during the severe California drought. Golf course and athletic field managers, along with Realtors, have long known of the amazing products, but now homeowners and municipalities are catching on to the idea.

Turf colorant lets homeowners cut back on water usage without sacrificing curb appeal.

Homeowners, such as this one in Encinitas Calif.,  go from dull and drab drying brown grass to vibrant green lawns with organic based Endurant turf paint during California drought and strict statewide water restrictions.
Homeowners, such as this one in Encinitas Calif., go from dull and drab drying brown grass to vibrant green lawns with organic based Endurant turf paint during California drought and strict statewide water restrictions.

The Golden State is three years into what is becoming the worst drought on record.

The entire state faces water shortages. Half the state is now experiencing “exceptional” drought, which is the most severe category.

Some researchers are warning that this California drought may be a lasting one—a “megadrought” spanning decades!

Water shortages have created havoc for farmers and ranchers.

Mandatory statewide water restrictions came into effect August 1. Anyone in violation could be fined up to $500 per violation. The fines cost much more than the cost to paint the average lawn.

Landscapers are learning that lawn paint is an amazing business opportunity, providing customers with the gorgeous lawns they’re accustomed to offering.

 

Endurant Turf Colorant before after photo home residential use
www.TurfPaint.net www.WestCoastTurf.com
1-877-ECO-GROW

Greenskeepers, golf course superintendents and turfgrass managers have used dye, colorants, pigments and paints to green up golf courses and athletic fields for decades. Realtors have also long used grass paint to spruce up neglected properties.

The drought has given new life to the product, which in turn is giving new life to lawns across California.

A few key advantages to turf colorant is that once the grass is painted, it can thrive with less water, allowing users to save on their water bill and comply with the state water restrictions. It is much cheaper than ripping out a lawn and replacing it with any other material.

Endurant is non-toxic with an organic base, so homeowners can feel great about children and pets playing on their freshly green lawns.

Prices vary based on several factors, but a 500 square foot lawn can cost less than $175 for a fresh coat of green paint that lasts months and even costs less if applied yourself without hiring a service to spray the lawn.

Cities and municipalities throughout California are in the process of considering whether to paint public parks and green spaces to keep their communities vibrant.

Learn more about Endurant here. Contact West Coast Turf for Endurant availability throughout California by visiting westcoastturf.com or call 888-893-8873. Contact Geoponics directly to learn about offering this drought solution on your property or throughout your area. Email info@geoponicscorp.com. Call 1-877-ECO-GROW. Visit www.TurfPaint.net  Contact Jennifer Seevers, Geoponics, jseevers@geoponicscorp.com.